|My favourite perfume, Tom Ford Black Orchid!|
There was a great documentary on BBC 4 last night about Perfume! The first episode in this series was titled 'Something Old, Something New' and focused on two perfume houses and they ways in which they lure their customers.
The house of Guerlain prides itself on its heritage, still using the original recipes, some of them 90 years old. Women who use Guerlain use their perfumes for life, a signature scent. We see Guerlain's owner John-Paul Guerlain and his protégé Thierry Wasser and the carefully thought about decision of whether to tamper with the recipe for the iconic Shalimar.
Tommy Hilfiger on the other half, whose perfume is made by Estee Lauder, focuses on its marketing campaigns and focus groups. We follow the launch of their 'Loud' perfume and their insistence that it's the 'next big thing'.
It got me thinking about the perfumes that I use. My absolute favourite is Tom Ford Black Orchid, it's rich and sophisticated, it's my signature scent. His perfumes feel luxurious and exclusive when worn and Ford's Private Blends give the perfumes an air of elegance harking back to traditional perfume houses. But maybe this is just a clever marketing tool!
|My other signature scents, Chloe eau de parfum, Yves Saint Laurent Parisienne and Dolce & Gabbana The One|
Black Orchid is a bit more of an Autumn/Winter, too heavy for the Summer, so I introduce my three other signature scents! Watching the documentary I definitely saw myself as a Guerlain girl, (that is until Guerlain's racist comments there's no place for that). For me it's one signature scent, ok so maybe four, rather than the next big thing.
It definitely opened my eyes about the way perfume is made, consumed and conceived. Next week it's Bottling the Memory! Were you watching?!